Creating a Certain Future


We’ve had a while to digest the results of the EU referendum now but it does seem clear that the dust will not settle for quite some time.  After the Brexit vote, aside from social issues, most worries seem to be concerned about the uncertainty that the future holds, whether or not the decision was objectively right or wrong.  Most of my clients are in the cultural and/or creative industries and a Creative Industries Federation poll found that more than 96% of its members voted to remain in the EU.


For the cultural sector, many are worried about losing funding and also losing ties with institutions abroad but, as reported in the Museums Journal, some are responding positively by looking at the gap in opinion between themselves and the public.  Some are talking about using museums to heal this cultural divide and others are thinking about the extent to which museums are disconnected from the public in a similar way that politicians are said to be.  The creative industries are also thinking about how Brexit will effect business in a general sense as well as losing ties with talent abroad.


Of course, the government are telling us all that we are now faced with opportunity rather than crisis; any wobble in leadership could easily cause business leaders to also have a bit of a wobble and these signs of weakness could harm business.


So, as most have now come to terms with, whatever way you voted, it’s important to follow business as usual and react to the world as we would have done before.  Maybe it is now more important than ever to show solidarity with people in Europe and the rest of the World, as well as public opinion.  The UK are World leaders in the creative industries and this puts these industries in a wonderful position to influence.  As is obvious to anyone that reads my blog, I believe the future of business is in creating meaningful experiences for people.  By making experiences relevant to people while upholding values that are important to us we can also use the current situation as an opportunity.  Of course, it all boils down to money but being conscious of creating wonderful experiences needn't cost the Earth and focusing on experiences will make people happy; happy people generate a strong economy.